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JP WALKER SIGNS WITH RAW INDULGENCE, Ltd. Walker to endorse Natural and Organic Energy Bars

June 01, 2009–Vancouver, Canada—Infamous Management is pleased to announce JP Walker has signed on with Raw Indulgence, Ltd., a New York based natural and organic energy bar company. Walker is an icon in freestyle snowboarding and has been for over a decade. Aside from talent and marketability, the key to JP's success is maintaining a healthy lifestyle. Eating quality, nutritious foods like Raw Indulgence's Raw Revolution bars gives him the energy he needs to spend an entire day in the mountains, or a whole night hitting street rails.

"I'm not the type of rider you would expect to endorse any kind of energy drink, or energy bar, but I really like and enjoy eating Raw Rev. I'm stoked to represent a product like this that is actually real food with real nutrition. It's hard to eat healthy on the road -these bars make it that much easier." -JP Walker

"We're always thrilled when any athlete validates that we've achieved our goal with this product. Having an individual of JP's stature come out for Raw Rev brings our excitement to another level. What really rocks out is that we're both innovators and JP can show younger people that cool, affordable, environmentally concious, super-nutritious health food, does exist, can taste awesome and provides real benefits." -Alice Benedetto, President Raw Indulgence, Ltd.

About JP: JP Walker is one of the most influential snowboarders of all time. He was at the forefront of snowboarding's jib revolution in the late 90's; leaning on his skateboarding background he created some of the most innovative and technical tricks ever done on rails and ledges. Since he dominates rails, people tend to forget that he is talented in the backcountry too, for example his double cork 900 in the MDP video, Chulksmack. JP has inspired everyone from young beginners to seasoned pros with over ten years of impressive video parts in snowboarding's top productions and masses of coverage in magazines worldwide. His efforts have also been recognized with awards like Snowboarder magazine's Top 10 Rider's of the Year (five times in a row) and Snowboarder's Top 20 Most Influential Riders from the last 20 Years. JP spent the 2008/2009 season filming for This Video Sucks, a collaborative film to be released this fall by two of his main sponsors Stepchild Snowboards and Thirtytwo. Even though he has been snowboarding for a long time he continues to push the progression of the sport.

About Raw Indulgence, Ltd.:

"Through sustainable business practices and supporting causes that help people and the environment, we create, sell and promote the highest quality, predominantly raw food products that are affordable to everyone." Alice M. Benedetto, RN & Natural Foods Chef, Founder & President

Our Raw Revolution All Natural & Organic Live Food Bars are available in 10 flavors and range in size from 100 to 280 calories each. This vegan, kosher, gluten & peanut free food can be found at health food & specialty shops, select supermarkets & numerous online retailers. To order or locate a retail location please visit www.rawrev.com

About Infamous:
Infamous Management Inc. represents only the best athletes in the action sports industry. Our riders are professional, talented and highly marketable. IMI believes there is a balance between the rider and the company and that by working together they can profit equally from each other. At IMI we want to work with the companies as much as the riders to maximize marketing potential of both the athlete and the company. Roberta Rodger 's vast knowledge and experience in the action sports industry helps IMI's athletes reach their full potential in the market. "I believe that, with us, an athlete can grow, have a successful and lucrative career, and still maintain our ethical guidelines which are: loyalty, respect, trust, integrity and of course true love and dedication to improving their sport. The Infamous crew is JP Walker, Seth Huot, Chris Haslam, Simon Chamberlain, Stevie Bell, Spencer O'Brien, Keala Kennelly, Leilani Gryde, Joe Sexton, Stian Solberg, Meghann O'Brien and Kyle Mack. For updates and profiles on our athletes check out our website: http://www.infamousmanagementinc.com .

Tags: infamous, jp, raw, stepchild, walker

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